- UsAt Action Brands, we want to make our mark through our authenticity. We’re driven by and immersed in the culture of action sports like surfing, skateboarding, mountain biking, and more. We believe the best way to tell the world what we’re made of is by experiencing it. This is how our presence continues to expand.
- Vision
Our vision is to become the world’s leading action sports brand, creating a global community of athletes who share our passion. We aspire to lead the industry with innovative and sustainable products and to be recognized not only for the quality of our brands but also for our ability to inspire people to live their lifestyles with authenticity and a spirit of adventure.
- Mission
At Action Brands, our mission is to be the bridge that connects action sports enthusiasts with leading brands that represent quality, authenticity, and performance. We seek to enhance our customers’ experience by offering products that reflect their lifestyle, boosting their performance, and supporting them in every challenge, both in and out of their sport.
WELCOME TO
ACTION BRANDS
Regional Scope and Official Distribution
We are a multi-brand company and official distributor throughout Central America, Colombia, and Venezuela.
Leading Track Record in Action Sports
With over 30 years in the action sports market, we have become the leading distributor in the regions where we operate.
Digital Connectivity for the Sports Community
Prepared for a connected consumer, we are highly effective in our digital platforms, supporting a community of action sports enthusiasts and professionals alike.
15
COUNTRIES
11
BRANDS
23
STORES
MEET OUR
TERRITORIES
We are present in all Central American countries, including the Caribbean, Colombia, and Venezuela. By having a presence across the continent, we can enjoy a diversity of cultures that share the same goal of promoting action sports and taking them to the next level. That’s why we’re here: to reach out to those who are passionate about sports.
