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ACTION BRANDS

Action Brands is a global leader in the action and adventure sports industry, with a deep connection to surf, skate, and mountain bike culture. We focus on building authentic relationships with our consumers, distinguishing ourselves through brand growth, sports marketing, and immersive storytelling. We believe the best way to show who we are is through experience. From the adrenaline rush of the waves to the thrill of the mountains, we live every moment to the fullest. Our presence continues to grow, conveying our passion for adventure and sports, taking our authentic lifestyle to new horizons.

15

COUNTRIES

11

BRANDS

23

STORES

Action Brands is a multi-brand company and official distributor throughout Central America, the Caribbean, Colombia, and Venezuela, standing out as the leading distributor of action sports in these regions. Prepared for a connected consumer, we offer a robust digital platform that supports a vibrant community of amateurs and professionals in surfing, skateboarding, mountain biking, and more. Our cultural ecosystem, like a family, is deeply connected and committed to diversity, while our cutting-edge creativity drives an inclusive and bold tradition. We inspire and unite cultures by supporting those true to their passions, always committed to the future of the planet through fair labor practices and more sustainable methods throughout our supply chain. At Action Brands, we take our passion for action sports to new horizons, cultivating an authentic connection with those who seek adventure and authenticity.

AUTHENTIC BRANDS GROUP FORMALIZES THE PURCHASE OF THE BOARDRIDERS GROUP

The conglomerate made the acquisition official, adding the new brands Billabong, Quiksilver, ROXY, and DC Shoes to our portfolio. As part of this buy-and-build business, the group seeks to strengthen its operations by leading the acquisition of recognized brands with a loyal following that views many of them as their lovemarks.

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TERRITORIES

We are present in every country in Central America, including the Caribbean, as well as Colombia and Venezuela. With a presence across the continent, we benefit from a rich diversity of cultures that share the same goal: to promote action sports and take them to the next level. That’s why we’re here — to get closer and closer to those who live and breathe their passion for sports.

30Jun

🌊🛹 Boardriders lands in South America! 🇻🇪🌎

At Boardriders, we are excited to announce the opening of the first official store in South America, located in the Parque Cerro Verde Shopping…

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14Dec

FIRST STORE IN COSTA RICA

We opened the first O-Store in Costa Rica, located on Avenida Escazú: a community-driven shopping avenue where nature meets modern buildings and iconic stores.

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