History
Inspired by the mountains, the waves, and infinite possibilities, our products blend style, performance, and femininity in perfect harmony. ROXY is more than just apparel — it’s a way of life, a movement, and a global community driven by the passion to bring women together through a shared love for adventure, creativity, and self-expression. Our collections are designed for women who live active, fearless lives — whether they’re riding waves, shredding powder, practicing yoga, or exploring the world. From high-performance swimwear and outerwear to casual lifestyle fashion, every piece we create is rooted in authenticity, strength, and confidence.
ROXY also proudly supports a roster of world-class female athletes and creatives, from surf and snow legends to rising voices in art and culture.